In the dynamic landscape of the Indian automotive market, few names resonate as deeply as the Tata Safari. Originally launched in 1998, the Safari quickly earned its reputation as a symbol of power, adventure, and prestige. Now, Tata Motors has revived the iconic nameplate, blending its rugged heritage with contemporary luxury and technology. The result? A stunning, feature-packed SUV that appeals to modern buyers while honoring its legacy.
Here’s an in-depth look at the new Tata Safari, from its striking design and advanced technology to its performance and market impact.
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Heritage Meets Modernity
The Tata Safari has always held a special place in the hearts of Indian car enthusiasts. Its commanding road presence and robust engineering made it an icon of its time. The new Safari builds on this legacy, combining Tata Motors’ signature reliability with cutting-edge features and refined aesthetics. It represents a bold vision for premium SUVs, appealing to today’s discerning buyers while staying true to the adventurous spirit of its predecessor.
Design
The new Tata Safari’s bold design is a visual treat, commanding attention on the road. At the front, a tri-arrow patterned grille and sleek LED headlamps with daytime running lights set the tone for the SUV’s modern and aggressive styling. Its substantial dimensions, coupled with a strong shoulder line and large alloy wheels, give it a muscular profile.
Adding to the sophistication is a floating roof design accentuated by chrome finishers, while split LED taillamps and an upright tailgate pay homage to the original Safari’s design. Available in an array of striking colors, the new Safari offers a personalized aesthetic for every buyer.
Luxurious Interior
Step inside, and you’ll find a cabin that exudes premium quality and comfort. The interior features a layered dashboard with soft-touch materials, wood trims, and metallic accents, creating a refined ambiance. Available in 6- and 7-seat configurations, the SUV offers ample space for all passengers. Sliding and reclining second-row seats, along with foldable third-row seats, provide flexibility for cargo and passenger needs.
Thoughtful additions like USB ports for all rows, multiple storage compartments, and a panoramic sunroof enhance comfort and convenience. Premium upholstery, including leather options in higher trims, ensures a plush experience for long journeys.
Advanced Technology
The new Tata Safari is packed with cutting-edge technology. A large touchscreen infotainment system with Apple CarPlay and Android Auto compatibility takes center stage on the dashboard. The system also integrates vehicle controls and navigation, offering a seamless user experience.
A digital instrument cluster provides essential information in a customizable format, while features like iRA connected car technology allow users to monitor and control the vehicle remotely. Other tech highlights include a 9-speaker JBL audio system, wireless charging, a hands-free powered tailgate, and a 360-degree camera for easy maneuvering. Multiple drive modes let drivers optimize performance for varying road conditions.
Performance
Under the hood, the Tata Safari is powered by a 2.0-liter Kryotec turbocharged diesel engine. Delivering 170 PS of power and 350 Nm of torque, it offers strong performance for city drives and highway cruises. Buyers can choose between a 6-speed manual and a 6-speed automatic transmission.
Although the Safari currently comes with a two-wheel-drive configuration, its robust suspension setup and raised ground clearance make it capable of handling rough roads with ease. The driving dynamics strike a fine balance between comfort and control, ensuring a smooth ride with minimal body roll.
Safety
Safety is a top priority in the new Tata Safari, with a suite of features designed to protect occupants. It includes 6 airbags, an Electronic Stability Program (ESP) with 14 functionalities, and traction and corner stability control. Additional features like ISOFIX child seat anchors, a tire pressure monitoring system, and an auto-dimming rearview mirror further enhance safety.
The SUV’s body structure is engineered to absorb crash energy effectively, offering excellent protection during collisions.
Efficiency and Sustainability
Despite its size, the new Tata Safari incorporates several features to improve efficiency. The diesel engine is equipped with advanced technology to reduce emissions, while features like auto start-stop enhance fuel economy in urban conditions. Tata Motors has also emphasized sustainability by incorporating eco-friendly materials in the Safari’s construction.
Pricing and Value
Positioned as a premium SUV, the Tata Safari offers excellent value for money. Prices range depending on the variant, but the SUV competes directly with models like the MG Hector Plus and Mahindra XUV500. With its powerful engine, luxurious interior, and advanced features, the Safari offers a compelling package for buyers seeking a versatile family SUV that doesn’t compromise on style or capability.
Target Audience
The new Tata Safari appeals to a wide audience. Families will appreciate its spacious interior and safety features, while adventure enthusiasts will value its comfortable ride and capability on rough terrains. Tech-savvy professionals will be drawn to its advanced features, and brand loyalists will relish the modern interpretation of a classic icon.
Market Impact
The launch of the new Tata Safari has rejuvenated the premium SUV segment in India. Competing with established players, it has forced manufacturers to enhance their offerings, creating more choices for consumers. The Safari’s unique blend of heritage, luxury, and technology makes it a standout in its class, reinforcing Tata Motors’ reputation as an innovator in the SUV market.
The new Tata Safari is a worthy successor to the throne. By combining the ruggedness of its predecessor with modern luxury and advanced features, Tata Motors has created a vehicle that resonates with today’s buyers. Whether for daily commutes, family outings, or adventurous road trips, the Safari delivers on every front.
Proudly made in India, the new Tata Safari honors its legacy while embracing the future. It’s not just an SUV—it’s a statement of Tata Motors’ capabilities and a celebration of one of India’s most beloved automotive icons.
FAQs
What engine powers the new Tata Safari?
It has a 2.0L Kryotec turbocharged diesel engine.
How many seating configurations are available?
The Safari offers 6- and 7-seat layouts.
What are the key safety features?
It includes 6 airbags, ESP, and traction control.
Does the Safari support connected car technology?
Yes, it features iRA connected car technology.
What is the price range of the new Tata Safari?
Prices start at approximately ₹15 lakh.
