Lamborghini has set a new benchmark in the automotive world by achieving its best-ever annual sales in 2024, delivering a staggering 10,687 cars globally. This remarkable feat underscores the brand’s growing appeal, robust strategy, and ability to innovate while staying true to its luxury and performance roots.
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Milestone in India
Lamborghini India also contributed significantly to this global success, achieving its best performance ever by delivering 113 cars in 2024. This marks a 10% year-on-year growth compared to 2023, showcasing the brand’s increasing popularity in the Indian luxury car market.
Global Sales Highlights
Breaking down the global sales figures, Lamborghini saw balanced growth across key regions. The EMEA region led the charge with a 6% increase and 4,227 cars delivered. The Americas followed closely with a 7% growth, amounting to 3,712 units, while the APAC region saw a 3% rise, totaling 2,748 cars. These figures reflect a strategically managed order portfolio and Lamborghini’s ability to balance supply and demand effectively.
The Revuelto Leads the Pack
The Revuelto, Lamborghini’s first super sports V12 hybrid HPEV, emerged as the top-selling model in 2024. Introduced in March 2023, the Revuelto captivated customers worldwide with its cutting-edge hybrid technology and iconic design. It truly stood out as a game-changer in the world of super sports cars.
Other Key Contributors
The versatile Huracan lineup continued to play a pivotal role in Lamborghini’s success. Its five versions—Sterrato, EVO Spyder, Tecnica, STO, and STJ—remained customer favorites. As the Huracan nears the end of its production cycle, its successor, the Temerario, has already generated excitement. Unveiled at Monterey Car Week in August 2024, the Temerario’s innovative design and advanced features promise to carry Lamborghini’s legacy forward.
Another standout in the lineup was the Urus SE. Launched in April 2024, this plug-in hybrid version marked a turning point for Lamborghini in the super SUV segment. With its blend of sustainable technology and unparalleled versatility, the Urus SE received widespread acclaim, further solidifying Lamborghini’s dominance in the luxury SUV space.
CEO’s Perspective
Stephan Winkelmann, Lamborghini’s Chairman and CEO, credited this achievement to the brand’s strong connection with customers and its appeal to younger generations. He emphasized Lamborghini’s focus on pushing boundaries while adhering to sustainable development, which has been key to its sustained success.
Limited Editions Add Exclusivity
In addition to its main lineup, Lamborghini has delighted collectors and enthusiasts with limited models like the Countach, Sian, and Sian Roadster. These exclusive offerings further enhance the brand’s desirability and prestige.
Lamborghini’s performance in 2024 is not just a milestone—it’s a testament to the brand’s ability to innovate, adapt, and captivate. With an exciting lineup, a focus on sustainability, and a clear vision for the future, Lamborghini continues to redefine luxury and performance in the automotive world.
FAQs
What were Lamborghini’s 2024 global sales?
Lamborghini delivered 10,687 cars globally in 2024.
How many cars did Lamborghini India deliver in 2024?
Lamborghini India delivered 113 cars in 2024.
Which was Lamborghini’s top model in 2024?
The Revuelto, a V12 hybrid, led the sales in 2024.
What is the successor to the Lamborghini Huracan?
The Huracan will be succeeded by the Temerario.
When was the Urus SE launched?
The Urus SE was launched in April 2024.
